The dilemma of ‘to tuck’ or ‘not to tuck’ is a problem that people grapple with before getting dressed, and this problem is only exacerbated when shirts are not specifically designed to be tucked in. That’s why UNTUCKit was created. Since 2011, this NYC startup has been providing men with high-quality shirts designed specifically to […]
Fashion
Willow Raises $2.5M to Bring Innovation To The Incontinence Market
Incontinence issues are never fun, and traditional incontinence undergarments often prioritize utility over style and comfortability, but Willow is a new startup that changes that by prioritizing style, comfort, value, and accessibility. The company produces extremely thin but super absorbent, odor-protected underwear, and everything is disposable. The brand is committed to privacy and delivers shipments […]
This NYC Startup Just Raised $1.7M to Prove that the Retail Apocalypse is Not Real
We’ve all heard the stats and have seen articles that mention how brick-and-mortar stores are coming to an end, but is that actually true? According to PERCH, the experiential marketing platform that uses patented, cutting-edge technology to give items a life of their own, the retail apocalypse is just talk. That’s because in the last […]
Blockchain Technology Applications in Fashion: Part 2
In the first article of this series, Application of Blockchain Technology in Fashion Industry, I wrote about the effects of blockchain on the pre-consumer aspects of a fashion product lifecycle. I covered the way supply chain can become transparent using blockchain products tracking on every stage of production. Blockchain can also facilitate the product authentication process […]
Blockchain Technology Applications in Fashion: Part 1
Blockchain has been a buzzword for the past few years, thanks to the rise of cryptocurrencies that are mostly built on blockchain technology. What blockchain does is essentially distributes data storage across multiple points and makes sure that each transaction or entry is being locked and secure. This makes it virtually impossible to hack or […]
This NYC Startup Rethinks the Relationship Between Women and Their Swimsuits
Did you know that 95% of women have lost their swimsuit while in the water, and the other 5% sit on the sidelines for fear of wardrobe malfunctions? Pretty dumb, right? For years, women have had to choose between fashion and function in swimwear. MI OLA is here to change that and revolutionize beachwear for […]
This NYC Startup Just Raised $15M in Funding to Be a Leading Voice In Kids Fashion
Shopping for kids can be tricky and limiting. People often find out about kids clothing, accessories, or toys from word of mouth. There has not been one destination that has premiere, stylish children brands until now. Maisonette is the first, online marketplace that caters exclusively to kids. The startup curate the best boutique brands from […]
This NYC Startup Just Raised $5.4M To Redefine Fast Fashion by Leveraging Social Media
How many times have you looked on Instagram and seen a celebrity or influencer wearing a shirt that you love, but have no idea where to get? For the 800 million Instagram users, this is an issue that happens daily. Thankfully with Choosy this problem is no more. Choosy is an AI-driven social shopping platform […]
The Conscious Future of Fashion Retail
Here is how I envision the future of fashion retail. Some of the companies mentioned in the article below are already starting to make this vision possible. A customer feels a need to buy a new fashion item, goes to a virtual shopping street or enters a virtual mall where he or she chooses a […]
This NYC Startup Raised $15.3M to Make Shopping For Your Kids Exciting
Your kids are seemingly growing faster than you can buy clothes for them. All the trips to the store and having your kids be cooperative while trying on clothes is starting to take a toll on you. Making clothes shopping for your kid easier is KIDBOX, a service that sends you 6-7 curated items based […]
This NYC Startup Brings Smart Mirrors to a Fitting Room Near You
Nothing is more annoying than selecting all the clothes you want to try on during a day of marathon shopping and get to the fitting room only to realize you need a different size or need help. To help combat this problem with a touch of the button is Mirow, a interactive smart-mirror for dressing rooms. […]