The fear of death is one of the most common fears; so it’s no surprise that planning end-of-life arrangements is viewed as an uncomfortable topic that many people choose to ignore, leaving their loved ones to manage after they pass. Lantern is the modern-day end-of-life planning platform that looks at the process in holistic way. Lantern’s platform makes it easy for people to pre-plan or simply plan end-of-life arrangements. AlleyWatch caught up with CEO and Cofounder Liz Eddy to learn more about the inspiration for the company, the experience of fundraising for a company that’s focused on a delicate life event, future plans, and latest round of funding from investors that include Draper Associates, Amplify, XFactor Ventures, F7 Ventures, Jarl Mohn, Nikita Miller, and Joshua Goldman.
More and more companies are implementing strategies and systems to leverage influencers to become marketing and brand allies, with great success. Whether it is through content marketing, social media or word of mouth, oftentimes employees are the best brand advocates. This article will focus on: 1. Why employees are a good sales and marketing channel […]