The pandemic has served as a large load test for the global supply chain, exposing vulnerabilities and challenges in the ever-increasing global economy. When determining solutions to mitigate future disruptions, organizations have focused on the physical logistics as well as building a resilient, connected supply chain. Crisp is a data connectivity platform that seamlessly integrates the data from the hundreds and thousands of value chain partners. The cloud-based platform frictionlessly connects with native systems that organizations are already using to ensure that it can serve as a complete digital ecosystem. Armed with the data, retailers, brands, and distributors have unprecedented visibility that powers planning, forecasting, pricing, inventory management, and more. Launched in early 2020, Crisp already works with the sales and inventory data from the top 80% of global retailers. AlleyWatch caught up with Crisp CEO, Founder, and serial entrepreneur Are Traasdahl (Tapad) to learn more about how unlocking data makes the supply chain more resilient, the company’s strategic plans, and latest round of funding from investors that include 3L, FirstMark Capital, and Spring Capital.
“We have all walked into a grocery store and seen empty shelves, while food is being wasted at alarming levels. This paradox is the result of thousands of food companies being dependent on outdated, siloed infrastructure. Crisp transforms the value chain by providing an open data flow to solve critical problems such as out-of-stock, shrink, on-shelf optimization, and adaptation to changes in consumer demand.” We caught up with serial entrepreneur and Founder Are Traasdahl (exit Tapad for $360M) to learn more about how Crisp’s technology helps better manage the food supply chain during the pandemic, the company’s impressive growth, and recent funding round from investors that include FirstMark Capital, Spring Capital, and Swell Partners.
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