How to choose among hundreds of candidates? Check out George Deeb’s helpful guide for hiring the right startup salesperson.
BASIC
Busting the Lean Startup Myth
One of the greatest TV commercials of all time featured a crotchety old Chicago woman (Clara Peller) whose plaintive 3-word inquiry (“Where’s the beef?”) became not just a huge advertising home run for Wendy’s, but a national catch phrase. Every comedian, late-night television host, news commentator and politician seized on the expression and couldn’t use […]