Chloe Freeman

Non-discriminatory services and products are on the rise to specifically address the health challenges, wellness, and needs of the LGBTQ+ community. For example, binding is a technique that’s used to reduce the appearance of a person’s chest to relieve gender dysphoria. For Them is a wellness brand that builds products to cater to the needs of the queer and gender diverse market. The company currently offers two products – its own binder, which is like a compression garment with comfort, and a CBD-infused serum. Driven by community, For Them leverages its growing Discord channel for product development ideas based on feedback and even co-creates products with members of the community. AlleyWatch caught up with For Them CEO Chloe Freeman to learn more about the gap in the market that the company addresses, the inspiration for the business, the company’s strategic plans, and recent round of funding led Resolute Ventures.