With the Affordable Care Act (Obama Care) and American Health Act (Trump Care) adding thousands of pages to healthcare legislation, it’s difficult to keep up with the changes and policies and most people are simply lost when it comes to securing health coverage. Vericred understands this struggle and wants to simplify the task of finding a insurance provider that matches your preferred doctors.
Don’t label big data as “good” or “bad.” Think about how your marketing department is positioning it instead. Consider this fundamental concern: can a machine, or data produced from such a machine, provide meaning? The answer to date is “no.” In marketing, we are trying to understand people and hopefully through our actions, inspire, convince and […]
Truly awesome products speak for themselves. They have some magic quality to them. They feel just right. When you have to tell people that your product is great, there is something off. A great product is not an exercise in convincing people through an argument. A great product is an exercise in building a product […]
As a blogger and generally curious person on the loose in the streets of NYC, I have the opportunity to bump into interesting people doing interesting things in the Alley. For me, the most important question to ask is why. Here’s my interview with the founders of digital health startup and Zahn Innovation Center member […]
You may have noticed that over the last few years, the advertisements you see are getting eerily specific. Watch your favorite cable channel, and you might see an ad for a car you’ve been considering or for a restaurant you love to frequent. Open up your mailbox, and you might find an ad for a […]
How do stores track the numbers of people that pass by in a given day in order to determine where they should set up shop and what hours they should be open? This was the question that led Motionloft founder and CEO Jon Mills to develop a “real world analytics company” that does “what Google […]