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AlleyWatch

The Pulse of New York Tech

Ecommerce

This NYC Startup Believes in 24/7 Comfort and Why Shouldn’t It

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They tell you not to skimp when buying a mattress because you spend a third of your life sleeping in one; but what about socks, underwear, and other basics? The truth is, you may spend more more time wearing an assortment of low quality essentials and you’ve never known anything else. Enter Mack Weldon, the […]

What You Need to Know to Build a Brand From the Evolving Ecommerce Summit

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There’s a lot of talk about branding lately, and for those of us looking to stay competitive in this ever changing retail market, few things seem to be as important. I recently attended “Shelf Life Secrets: Building a Lasting Brand” at the Evolving Ecommerce Summit. The half day gathering for entrepreneurs and executives focused on […]

5 Steps For Optimizing Your Return Process

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A customer wants to return an item? Damn him! One might think that this is the attitude of many online stores if you look at their return processes. Returns are an inevitable part of selling online. In the short run, they may mean additional costs. But how you handle the return process can also impact […]

Does Your Mobile Home Page Drive Visitors Away?

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Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you’ve invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your app — you may unwittingly foster FUD (fear, uncertainty and doubt) about your mobile experience. Karmaloop’s (old) mobile […]

We Need to Talk: Critical Commerce Conversations to Have Today With Your C-Suite

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Consumer technology, and in particular mobile, has tipped the scales of power in the favor of consumers. Researchers are now calling this trend the “Age of the Consumer”. This has resulted in more and more organizations looking to implement “experience-driven commerce”. But as with all major corporate initiatives, getting leaders onboard is paramount. The C-Suite […]

Sharing Is Caring: The Rise Of Shareable Content

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The marketing landscape is changing dramatically. Facebook and the other major social platforms are transforming from merely “social networks” to massive multi-functional juggernauts of communication and influence. Brands know it. I know it. You know it. The most effective way to reach audiences of increasingly wide demographics is through content that is made to be […]

Why Mobile Matters Most to Millennials

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Omnichannel commerce is a hot topic, with retailers like Walgreen’s and Sephora leading the way in developing innovative in-store digital, mobile experiences and seamless content across touchpoints. Omnichannel experiences are particularly important to Millennials — far more than Gen X. Razorfish’s 2015 Global Digital Marketing Report(click for free, ungated access) suggests 3 key reasons: Mobile dominates the Millennial […]