The startup world is growing up! Ten years ago, the average age of a startup hire was around 25 (remember when Mark Zuckerberg proclaimed that “young people are just smarter”?). But today, tech is a maturing industry – not just for the post-college set; especially since the financial crisis, it’s attracting the eye of experienced professionals who in years […]
What Facebook’s News Feed Update Will Mean for Your Business
Facebook recently announced changes to its news feed algorithm to prioritize posts from friends and family, especially those with high engagement. As a result, small businesses are worried about how they will continue to stand out and connect with prospects on Facebook if their posts reach an even smaller percentage of their followers than before. In a recent […]
Why Entrepreneurs Need to Keep Their Business Focused
Every new business or product owner wants to attract the broadest possible audience, so they are prone to adding more features, multiple sales channels and appealing to every demographic. Unfortunately, often the result is potential customers who are confused and the limited resources of your business are spread too thin. This causes customers and investors […]
#NYCtech Week in Review
With so much going on in the city’s thriving ecosystem, it is easy to miss some of the happenings in the space. We keep you abreast of a few of things that you may have missed in NYC Tech News this week including the fundings, exits, and events.
2017: The Year of the Social Influencer
Micro-influencer. Middle-influencer. Brand ambassador. Brand advocate. Catchy titles and buzzwords aside, these branding models are all driven by the currency of social capital and they continue to reach a growing audience. At Ideas That Evoke, we’re declaring 2017 the year of the influencer. As a social agency, we always have a finger on the pulse […]
Strategy Breakdown: Developing Your Platform Strategies
The strategy development process is by far, the most important element of the social media planning process. In fact, it may be the most important element of your social media presence in general. Without a strategy–and without regularly checking in to make sure you’re staying on strategy–your social media presence will often end up as a […]
Automation vs. Authenticity on Social Media
An Oxford University study from March of this year found that automation may threaten half of the United States workforce. The study lists loan officers and receptionists as the most likely careers to be automated (98 and 96 percent likelihood, respectively), while elementary school teachers and surgeons are probably safe (.4 percent likelihood for each). One […]
Not Just Lip Service: How to Truly Put the Customer First
Whether you read a lot of articles about marketing today or not, you are probably aware of a general shift in the way companies talk to the public about their product or service. This shift is described as what many marketers and writers have deemed “the age of the customer.” It means that while brands […]
Not Using Video on Social Media? Here is Why You Should Be
Video is a tricky beast to tame. Especially if you have never dipped your toe into the waters where your brand is responsible for visuals, voice and the combination of the two, videography might seem rather intimidating. However, there is a reason that video marketing is often cited as the single most important tactic on […]
How to Deal with Negative Reviews on Social Media
The rise of social media has made it easier than ever for customers to share positive experiences about your business with others. Social media has also made it easier than ever for these customers to express dissatisfaction. As all too many business owners know, two big platforms — Facebook and Yelp — make it extremely […]
Your Social Media Relationship
As I was beginning to describe what clients should expect from their social media partner, I realized that everything I was writing sounded a lot like being in a long-term relationship. There’s the components of trust, of consistency, checking in–should you be dating your social media company? Hopefully your communication level with a social media […]