Female Founders Fund

Expectant mothers are so often presented with binary options for childbirth – a heavily medicalized approach in a hospital with an obstetrician or a “natural birth” at home with a midwife, neither of which provides the multidimensional and convenient care that women want. Oula, a modern maternity center, blends the best of both options so women don’t have to choose and weaves technology into the experience to provide safe, convenient, and personalized care. AlleyWatch caught up with Cofounders Adrianne Nickerson and Elaine Purcell to learn more about the company’s experience of building a brick and mortar business in the middle of the pandemic and the company’s oversubscribed seed round from investors that include Collaborative Fund. Female Founders Fund, 8VC, and Rock Health.