Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation, which I have previously written about. Then, came the middle and lower funnel tools that help drive customer evaluation and […]
Notable startup fundings for the week ending 10/13/18 featuring funding details for Demisto, G2 Crowd, Blockfolio, Netlify, Snowflake Computing, Allbirds, and Egnyte.
The best marketers turn to marketing attribution tools to help optimize marketing within every sub-channel of their business. Let me explain.