Becky Worley tests the latest sleep trackers – one is even a bed!
Becky Worley tests out a shocking new motivator.
Josh Lipton reports many companies are choosing to stay private longer. If they need cash, some are choosing to go to a secondary market.
Startup founders are known for their passion for their startup idea, and for their passion to kill every competitor. Thus they often overlook the fact that their biggest growth opportunity may be a win-win collaboration with a serious competitor, known in the business as coopetition. Of course, this path involves some risk, but you never […]
Aiming, perhaps, to save to lowly ad banner or maybe to coin a new buzzword, MIT Sloan School of Management Professors Glen Urban and John Hauser are out with a new study which finds morphing ads, banners that change based on known characteristics, result in 83% higher click throughs. Urban says, “Everyone wants to make […]
I’ve been advising and mentoring startups and growth companies for years and I find myself always pushing them to try something new, for the sake of growth and survival. When you try new things, you make mistakes, and I’ve seen many. Smart companies learn from their own mistakes, but some don’t pay enough attention to […]
Today we hear from Linda Holliday, founder and CEO of Citia, a New York-based startup that’s using an interactive card technology that not only work on any screen and across devices: it’s bringing 3D to the 2D online world and allowing marketers to deliver as much – or as little – information as they choose, on the fly, where and when necessary. Prior to founding Citia, Holliday was a member of the New York Angels.