Heliad Equity Partners

The knowledge economy has been the foundation of economic activity for developed nations since the 1960s. Prioritizing intellectual capital, allows businesses to be more efficient and dynamic, leading to innovation and customization but the skills that are required to succeed are continuously evolving, presenting a challenge for businesses. NewtonX is a B2B research and intelligence company that connects companies with subject matter experts for consultations, group workshops, or full-scale surveys. The company’s proprietary technology can reach over 1.1B professionals in 140 industries that businesses leaders are easily able to access to ensure they are receiving relevant information from the most relevant sources to power their critical decisions.  All knowledge providers who engage with NewtonX have their backgrounds, subject matter expertise, and IDs checked by NewtonX to ensure all data is vetted, not collected based on flawed methodology, and is highly reflective. AlleyWatch caught up with NewtonX Cofounder Sascha Eder to learn more about how NewtonX is able to leverage technology to modernize recruitment for B2B research, how the founding team’s experience in consulting led to founding the business, the company’s strategic plans, latest round of funding from investors that include Marbruck Investments, Level One Fund, Two Sigma, Third Prime, XFund, Story Ventures, and Switch.