It’s estimated that 40% of internet traffic is non-generated or bot traffic. While some of this non-human traffic is used to improve the internet experience (think TurboVax for finding vaccine availability or SEO indexing), a large portion is used for nefarious purposes. HUMAN is a cybersecurity solutions provider that focuses on protecting enterprises and users from bot-based automated attacks. The company, founded in 2012, offer three multilayered core detection products – BotGuard for Applications (focused on preventing user identity and data intrusions), BotGuard for Growth Marketing (preventing advertisers from purchasing bot-generated traffic), and MediaGuard (protects publishers from bot traffic). HUMAN’s observability technology, detection, intelligence, and takedown capabilities analyze 15 trillion interactions per week to flag potential vulnerabilities at the source. AlleyWatch caught up with HUMAN Tamer Hassan to learn more about the company’s humble beginning in a bookstore a decade ago, the threat that non-human bot traffic presents to the average consumer’s everyday interactions on the internet, the company’s strategic plans, latest round of funding, which brings the total funding raised to $142.1M, and much, much more.
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We just purchased the new Roomba 880 to attack our dog hair and kid droppings in the kitchen. Unlike other areas of the robotic space, autonomous vacuum cleaners were introduced first in the consumer home space. While iRobot has a full line of mopping, scrubbing, pool cleaning robots, it has missed the boat of large […]
Starting companies is hard, and it is true that the world is out to get you. It is no coincidence that many of the most famous entrepreneurs and CEOs of Fortune 100 companies are borderline narcissists. In order to overcome the armies of naysayers you need a preponderance of confidence, bordering on arrogance. While everyone is […]
There are many words that are often used when it comes to talking about technology, healthcare and entrepreneurship. Call them what you like – jargon, buzzwords, professional language. They help us frame how we think about the problems that exist and are often a signal that a person has been initiated into this world. There […]
While it could maybe/possibly/probably be true that a person who sent pictures of his erect penis to a younger woman could seemingly compartmentalize all that illicit behavior to successfully function as mayor of a major American city, the likelihood of that person serving without ridicule and shame is unlikely at best. But Anthony Weiner […]