Businesses often prefer using the services of independent contractors (sometimes also called “subcontractors” or “freelancers”) rather than employees. Independent contractors are usually a better deal for businesses. With independent contractors, businesses do not have to pay the required employer contributions to Social Security and Medicare, the burden of which is shifted to the independent contractor […]
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Sales for Startups: Elevator Pitches, USP’s & Value Props
I was planning on writing something that helped break out the differences between the elevator pitch, the unique selling propositions (USP’s), and value propositions. Then I came across the exact same post written last year by sales guru Jill Konrath, which is pretty solid, so I am reposting here in its entirety down below. One […]