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The Pulse of New York Tech

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#NYCtech Week in Review: 7/15/18-7/21/18

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 NYC Tech News for the week of 7/15/18 to 7/22/18 including the NYC startup fundings, NYC startup exits, and NYC Tech events.

Launched in the Alley: Social Rank Lets Brands Find and Reward their Best Followers

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Does the clout you carry across social media really matter? Well, considering that Klout itself was recently acquired for nearly $200 million by Lithium Technologies, it’s safe to say that social clout is alive and well and still carries a fair amount of, ok, clout. Enter SocialRank, a platform that allows brands to find, engage […]

Respect the Key Influences to Your Startup Culture

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Startup work environments are always chaos, but they can still be great environments to work in, or they can be terrible. Whether yours is terrible or great, that same tone flows out to your customers and regulates your productivity inside. You as the founder are the starting point and definer, so you need to get […]

Is Influencer Marketing Dead? What Will Replace It?

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There’s been a lot of talk about social media influence and its role in the new consumer decision journey. Big brands are not only buying into the concept of leveraging people with influence, but are spending serious money. From Polaroid actually hiring Lady Gaga to a study showing that the majority of marketers are allocating budget to influencer […]

7 Reasons Why People Follow You on Twitter

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Leadership is influence. Twitter is also about influence—when your followers read your work, they are influenced by you. Twitter is a remarkable tool for leaders, as it widens the audience of people who can be led by them. But that raises the unpleasant question—Why Should Anyone Be Led by You? That question is a core management and leadership […]

Fueled and the Man Who Fuels It

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Perched in offices on the top floor of the famous Prince Building in the heart of Soho, it’s no wonder that Fueled founder Rameet Chawla feels like he’s on top of the world. As their website points out, the neighborhood is home to some of Manhattan’s poshest restaurants, hippest nightlife and coolest companies. Fueled is […]