Once, as a twenty-something, newly minted U.S. Marine Corps officer, I was asked by my commanding officer to fill in at a big staff meeting. I was eager to impress this room full of experienced, confident warriors. After all, this would be their first impression of me. I had to make it good. I was […]
Personal branding
How to Create a Brand Character: Refining Your Brand’s Social Style
Social networks were designed for people to connect with each other, but now they’re also a way for brands to connect with fans (and potential fans). In 2011, Get Satisfaction released survey information on why people follow brands. The top reason was for special deals, the second was because they are a customers and […]