The digital world uses plenty of metaphors. For example, your computer’s “desktop,” “dock,” “windows” and “tabs,” or your iPhone’s “lightning connector.” The “online catalog” is a metaphor for the print catalog. Though search tools and hyperlinked category menus and shopping carts make digital catalogs oh-so-awesome, today’s ecommerce sites still reflect the Web of the late […]
Pottery Barn
Home Page Usability: 5 Simple Rules for Rotating Banners
Home page carousels (or rotating banners) are a web designer’s darling, and are often demonized by Web usability experts because they take up valuable home page real estate, can be distracting and even detracting from conversion goals (in the case of the home page, a click rather than a bounce). But user testing by the […]