As a purple cow evangelist, I always have a few crazy ideas that are percolating in my head, which is why I started the Purple Cow, Startup Edition. I will take a fledgling startup and come up with a few remarkable ideas. My goal is to encourage creativity and motivate marketers to do something different. […]
Purple Cow
Throw Conventional Marketing Tactics Out The Window
When I was first starting my business, I was bombarded with information about how to market and advertise myself. You’ve probably heard a few of these tactics before, too. Tactics like: Create an AMAZING opt-in so you can start building your list! A tagline. A really, really great tagline. Just get on all your social […]