I’m a 23 year old female consumer and I’m most definitely not loyal. Disregard any Chris Brown lyrics that jump into your head, I’m referencing the loyalty a retail brand fantasizes about creating with me… and my generation. Whether you consider yourself a fashionista or not, shopping is unavoidable. I, personally do share a love […]
A direct-to-consumer distribution model may offer your company an extremely successful business strategy. Read this article to learn more.
There are almost 2 billion mobile users in the world. For the first time, mobile usage had recently surpassed desktop usage. By 2020, it is projected that smartphone usage will grow to 4 billion worldwide (Ian Thiel, Optimizely). So apps are very much a part of our lives because we’re all mobile. We’re all a walking […]