Everyone wants to predict the future. In the technology and business space, there have been white papers that talk about the future of “X”: retail, technology and digital. Though there are many reports that talk about high-level trends full of data, one might be left wondering: how does this apply to my organization and me? […]
During Decoded Fashion’s recent New York Summit, mass customization and personalization were recurring themes for both established and emerging brands. Levi’s Chief Merchandising Officer Grant Barth noted that customization is one of the strongest growth areas for the 140+ year-old company. Barth also discussed the legacy of Levi’s and the importance of personal experience for […]
Omnichannel commerce is a hot topic, with retailers like Walgreen’s and Sephora leading the way in developing innovative in-store digital, mobile experiences and seamless content across touchpoints. Omnichannel experiences are particularly important to Millennials — far more than Gen X. Razorfish’s 2015 Global Digital Marketing Report(click for free, ungated access) suggests 3 key reasons: Mobile dominates the Millennial […]
Now you can customize your shoes with just a click, and have them shipped to your door – anywhere in the world.
Recently at Fashion Tech Forum, the trending piece of advice was to focus on content. By building a voice and a personality through content, your consumer will feel a greater sense of attachment and brand loyalty. Brit Morin from Brit + Co mentioned, “Invest in content. Make it so that each platform can have its own original content.” This […]
Thinking about initiating a digital transformation? Consult this guide.
The 27th Episode of the Fashion Is Your Business, featured guest Raed Alawadhi. Raed Alawadhi is a cofounder of the new curated e-commerce website Modern Look. The platform debuted a week before Open Source Fashion’s Freestyle Conversions Conference in Miami. This episode has sparked my interest in the Modern Look website. I am also interested in how […]
How do stores track the numbers of people that pass by in a given day in order to determine where they should set up shop and what hours they should be open? This was the question that led Motionloft founder and CEO Jon Mills to develop a “real world analytics company” that does “what Google […]
This post comes from a recent interview with Veronika Sonsev, CEO of inSparq, a social commerce platform provider. Ms. Sonsev is a digital technology veteran who worked as an executive for AOL and mobile advertising company Jumptap. She is also a co-founder of Women in Wireless and the WIM Accelerator. Her company, inSparq, partners with retailers and brands to create […]