AI-Powered Marketing Intelligence Platform Dataroma has been acquired by Salesforce. The terms of the transactions were not disclosed but parties close to the transaction indicate that the deal is for over $800M in cash. “Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence, and analytics, enabling marketers to unlock insights […]
Salesforce
This NYC Startup Raised $37M to Unlock Behavioral Automation
$724B is expected to be spent on advertising in 2020 according to Statista. Getting a company’s message out there to the right audience, at the right time is becoming an increasingly competitive and expensive task. BounceX has developed a people-based marketing cloud that offers a suite of products that first works to identify anonymous users to your […]
How to Boost Startup Growth – Be Philanthropic
Can philanthropy really help startups grow? The short answer is, yes. But a more important question is how does it promote growth? This is exactly what I will teach you here. Before we get into that, it is important to understand this… Philanthropy isn’t about writing checks. Although synonymous with donating money, philanthropy is not […]
Who Knew Complex Sales Could Be So Easy?
Whether you’re a marketer creating a branding message, a sales rep trying to impress clients or an executive seeking to increase productivity and revenue, the realm of B2B sales is one where sales cycles are long and the approach to explaining the value of your product or service to prospects is not one-size-fits-all. And with […]
The 800lb. Gorilla vs. the Startup
You probably have heard of this term as a reference for really big, market-dominating companies. It originated from the quip: “Where does an 800 lb. gorilla sit?” “Anywhere it wants to.” While there may be other big companies competing in the same market, the 800-lb. gorilla has the outsized share of minds and revenue. Their […]
Something’s Rotten in the State of Hackathon
What is a hackathon? There are conferences and companies and organizations all getting into the action these days. There are now hundreds of hackathons that are happening all over the globe. Just going by Hacker League’s numbers, in the first three quarters of 2013 they have registered more than 200 hackathons. That is a lot of […]
Hot, Sexy, Beautiful Enterprise Software
Having spent plenty of years in the enterprise software space, I am fully on board with better-designed and more user-friendly software. Too many of my own customers experienced immense challenges in getting users to fully adopt these multi-million-dollar software implementations. Users complained mightily that the software was hard to use, had too many functions, required […]