Putting out fresh and relevant content is a vital step for business success, helping you to engage customers, boost your search engine ranking, and enhance your overall branding. But given the competition in this space, getting it right and managing the content publication process is key. We cater to appointment-based service providers in various verticals […]
SEO
With Instagram’s Algorithm Changing, is the Sky Really Falling?
As the clock struck midnight on the dreaded Instagram algorithm switch, we heard from more than a few panicked clients asking what we should do. Should we post one of those images begging followers to “please turn on our notifications?” Should we pour money into ads? A panicked chorus of “someone please tell me what […]
Not Using Video on Social Media? Here is Why You Should Be
Video is a tricky beast to tame. Especially if you have never dipped your toe into the waters where your brand is responsible for visuals, voice and the combination of the two, videography might seem rather intimidating. However, there is a reason that video marketing is often cited as the single most important tactic on […]
Why Developing Leads May be Harder Than Selling Them
Any successful insurance professional knows that in order to remain competitive in this business, you have to have good, exclusive qualified leads. The generation of insurance leads has in fact been a subject that haunts most struggling insurance agents, especially once they have depleted their initial “warm” market. In the past, if an agent was […]
Real SEO Is Not Instant Money
This article will teach you more in one reading than any marketing course you will ever take.
The Complete List of Google Ranking Factors
As mentioned in our last post on semantic SEO, there are many ranking factors that impact SEO. While this infographic is by no means reveals any of Google’s secrets, or suggests any ranking factor is weighted higher or lower than others, it’s a decent compilation of the signals Google takes into account to judge your […]