The strategy development process is by far, the most important element of the social media planning process. In fact, it may be the most important element of your social media presence in general. Without a strategy–and without regularly checking in to make sure you’re staying on strategy–your social media presence will often end up as a […]
Social media platforms
The marketing landscape is changing dramatically. Facebook and the other major social platforms are transforming from merely “social networks” to massive multi-functional juggernauts of communication and influence. Brands know it. I know it. You know it. The most effective way to reach audiences of increasingly wide demographics is through content that is made to be […]
Social media isn’t going anywhere. If anything, it’s getting bigger and better. But, are companies using social media platforms effectively?