Take user feedback to heart, even if it’s not what you wanted to hear. As a strategist, my goal has always been to know my customer and extract what “must haves” matters to them. This means: Search for real audience insights and opportunities to ensure all is known about the consumer, brand, category, project, etc. […]
Target audience
6 Website Engagement Metrics That Are More Revealing Than Clicks
Visitor click rates don’t tell the whole story. Marketers love counting clicks to measure user engagement, and understandably so. It’s a metric that, in theory, tells us whether target audiences are reading our emails, interested in our headlines, and open to engaging with our sales teams. Clicks reaffirm our confidence in our marketing strategies. The […]
3 Essential Qualities of Every Successful Startup
Startups are about as common in this country as… Let’s just say that, these days, it seems that everyone has one. But a startup that turns into an established, successful company is a bit harder to come by. Many startups fail because they lack some of the characteristics that successful startups possess. Some of these […]
Media Platform Selection and Success
Forty years ago if you had media to publish, your choices were fairly simple: print, television, or radio (for simplicity.) Narrowing down a content strategy was a matter of selecting a particular outlet (channel, publication, station etc.) and the right time to broadcast. With the internet age has come a deluge of media outlets that […]
