I recently read Walt Mossberg’s last column in The Wall Street Journal. I always enjoyed his take on consumer technology and his belief that technology need not be so difficult to use. Since he began his stint over 2 decades ago, technology has seen incredible changes, and in many ways his call for simpler-to-use products […]
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Many Entrepreneurs Believe Viral Marketing is Free
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. […]
Should We Fear Google?
Think about it: Google has access to your thoughts, your daily movements and now even your home (see below). Is the company known for its colorful logo, office slides and goofy Vince Vaughn movie, really a sinister plot by co-founders Sergey Brin and Larry Page to take over the world? I am not a conspiracy […]
What I Wish I Knew In The First Year of Going Solo
So you want to be a solopreneur? There are common pitfalls and mistakes everyone makes in their first year going solo but there are ways to avoid some of them and to use the others as a stepping block to the next big thing.
How to Counter a Negative Report On Your Startup
Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report, Yelp, or one of the hundreds of other consumer complaint and review sites on the Internet. Most entrepreneurs don’t even know how to keep track of what people are saying about them on the […]
What Part of A Web Page Gets the Most Attention? [Infographic]
![What Part of A Web Page Gets the Most Attention? [Infographic]](https://cdn.alleywatch.com/wp-content/uploads/2013/10/what-is-on-a-page-fold-82x300.jpg)
Chartbeat unveiled findings this week on where Web users’ attention falls on publisher pages — it’s not the top of the page, but the space just above the fold that gets the most eyeball action. While this has direct application for advertising, it should catch our attention when thinking about placement of calls to action […]
An Angel in New York: Joanne Wilson
Joanne Wilson is an integral part of the New York tech startup community as an angel investor and advisor, especially for women looking to launch a startup. After blazing her own trail as a female in the business and tech world through a variety of careers, including a Macy’s buyer, running a clothing industry company […]
Why “Do Not Track” Will Hurt Many Brands
Online advertising is appealing because it is effective and measurable. The ad-tech industry is a competitive and innovative space, where disruptive new techniques are frequently introduced to provide advertisers new tools, reports and efficiencies for their advertising dollars. One of these new technologies is behavioral advertising, which allows online systems to classify web-surfing habits and […]