Pitch Decks and Executive Summaries – Why Less is Always More


Pitch Decks and Executive Summaries-Why Less is Always More

Most investors don’t read lengthy business plans. When they receive them they file them in the trash. They are time crunched, overrun with pitches and often have short attention spans. So delivering your message and information in a concise and attention grabbing way, is critical.

This means your pitch arsenal should typically comprise of a 10-15 slide pitch deck with minimal text and a 1-2 page executive summary. You should also be deploying effective elevator and high concept pitches.

Don’t make the mistake of assuming that shorter is easier. As a general rule, it’s always more difficult to tell a story in a concise, effective manner than it is to tell it a lengthier fashion.

A famous exchange between Mark Twain and his publisher illustrates the point well. Twain’s publisher contacted him, asking for two-page short story in two days. Twain replied,

No can do two pages, two days. Can do 30 pages, two days. Need 30 days to do two pages.”

Time-strapped entrepreneurs often underestimate how long the creation process takes. Being concise and clear is one of the hardest communication skills to master. Be prepared to set aside days and weeks, creating and perfecting your pitch and you’ll be following a path well- trodden by the likes of Steve Jobs, Bill Clinton and other world class presenters.

Reprinted By Permission

Image Credit: CC by DieselDemon

About the author: Martin Soorjoo

Founder of The Pitch Clinic, Martin Soorjoo is a pitch strategist. He coaches entrepreneurs world-wide, helping them launch and raise funding. Prior to founding The Pitch Clinic, Martin spent 15 years as a former award winning attorney. He has worked with start-ups and investors, including senior investment bankers, venture capitalists and angel investors. During this period Martin raised several million dollars, including negotiating one deal worth $75 Million. This experience has equipped him with unique insights into the challenges start-ups face and how investors make decisions. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP) and an expert in body language.

Martin is the author of ‘Here’s the Pitch‘.

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