Most products start out as a response to a problem. An inconvenience is slowing people down, a situation is diminishing quality of life, and either no solution exists or the one that does exist is insufficient. Something new is needed. So creative people come up with an original or improved way to fix the problem. […]
Inside the Code
7 Modern Ideas That Will Make Your Website A Winner
You can’t make any business work if your customers can’t find you, or don’t even know what you offer. Thus I was surprised to read recently that 30 percent of small businesses don’t even have a web site. As an advisor to new entrepreneurs, I’m also surprised at how many potential business owners tell me that they […]
5 Red Flags to Look Out For When Choosing an SEO Agency
I have been in the search engine optimization (SEO) game for over a decade now. Clients come to me with two chief objectives: to win at Google and crush their online marketing goals. Sounds simple, right? Well, there is more to it. It takes a very agile SEO strategy to keep up with Google Trends. It […]
5 Pages Every Business Should Include on Their Website
When creating a website for your business, you want to ensure it’s an accurate representation of your company. In today’s digital world, the initial impression you give to future clients is likely coming from your site. It’s important to make sure that you’re putting your best virtual foot forward. After years of working in web […]
This NYC Startup Uses AI to Optimize Your Servers
A company’s technology stack functions much like an orchestra; many parts working together in harmony, but if one instrument is too slow or out of tune, the entire company runs less effectively. Concertio, previously known as DatArcs, serves as an AI-driven maestro that optimizes and orchestrates your software and hardware deployments. When deploying and maintaining your server, […]
5 Tools You Can Use to Uncover Opportunities for Optimization
Many software companies make the mistake of designing and developing too much of their product without soliciting feedback from their target customers. Customer-centric design is all about continuously adapting and learning from your user’s experience to grow your product reach and build loyalty. At my business, we cater to service providers such as massage therapists, chiropractors, […]
5 Tips for Scaling Tech Teams from an Instagram Vet
“SF has all the great engineering talent.” It’s a decades-old myth that’s permeated NYC Tech, and one that people can’t seem to easily shake. We field questions all the time from concerned founders about how to find great engineers, where they’re hiding in NYC, and their particular areas of expertise. Our answer to them? Our city […]
Don’t Let These Project Management Blunders Derail Your Business Growth
When Red Branch Media first started, I was the sole project manager. At that time, my staff wasn’t developed enough to manage projects on their own. But as business has grown, so too has the need for me to delegate. Other businesses may relate to this, seeing as 97% of organizations believe project management is critical to organizational success and […]
5 Things to Consider Before Developing an App
Developing software is complex business. Lack of proper planning often sets your project up for missed timelines, inflated costs, and dozens of other missteps that plague app development projects. Below we look at 5 critical steps that will set your project on a path to success. Define a Release Schedule Every application should have a […]
This NYC Startup Shows How AI Can Supercharge Software Development
When it comes to making user-friendly tech, AI has the potential to become your best friend – and luckily this is no different for native apps and software development. Coding can be a strenuous and drawn out process and luckily CraneAI is leveraging AI to change this. The AI-powered platform leverages a combination of computer […]
This NYC Startup Takes the Code out of Coding
When most people learn that a project requires coding, they recoil in fear – at least those of us without technical backgrounds. Visionaries often have the ideas but don’t have the technical chops to execute. Bubble is a visual programming language that requires no prior coding knowledge that allows you to program what you want with […]