10) Apply to Awards Programs
I know this sounds like the weird one on the list. But bear with me. Yes, applying to industry awards or broad-based ones like the Inc. 5000 or Forbes lists can be time consuming, they can also attract the attention of media and new customer. Being recognized in the eyes of masses and media for your innovating ideas or business practices generates an overwhelming following – not to mention it’s an easy way to publicize your company. And by merely winning one award, you just gave yourself leverage to win another.
This concludes the segment. I hope all of you were able to pick up on some things that can help you gain press as you seek to launch your next product or even your startup, for that matter.
As always, don’t ever hesitate to reach out.
Keep hustling, my friends.
Image credit: CC by Davidlohr Bueso