Strategic

I’ve played a role in founding three startups, but I’d never tackled the trials of fundraising until Roomi. Within a...

This is the single best piece you will ever read on sales funnels. Sales is the lifeblood of your startup...

When planning strategies for startup growth in the current day, it is important to focus on profit rather than user...

Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them...

Can a brand come back to life? Marketers and customers have often wondered this. Well-known and successful brands like Marvel, Apple,...

One of the most unfortunate realities of the startup world is the wide gulf that exists between the business and...

According to the Pew Research Center, millennials are the nation's largest living generation. They’re an age bracket that lack a...

As entrepreneurs, we identify problems in the market, think up potential solutions, and jump right into building a product. Sadly,...

It’s time for more entrepreneurs to reset their focus, and shift their thinking to completely different ways of doing things....

Tech companies often fail at marketing because they take a fundamentally wrong approach to designing marketing strategy and campaigns. Subpar...