Businesses need to adapt their mindset to the “new world” of marketing starting with understanding effective Facebook advertising strategies.
Learn how to set the tone for how sales team should interact with one another to prevent the typical bro culture all too often found.
If you want to be successful, you need to be soft on the inside, have a hard shell, and willing to stick your neck out (“Turtle Effect”)
Now that you have great salespeople to work for your company, how should you compensate them?
Today, enterprise organizations are attempting to use managerial mechanisms from previous ages to direct software delivery in this one. IT and software delivery costs have been growing for decades, yet our organizations do not have adequate visibility or understanding of what is now one of the largest costs of doing business. Meanwhile, the tech giants […]
Every entrepreneur needs to start by reaffirming his or her own personal values, and then watching diligently for the warning signs that test your integrity and that of your team. Here are some key warning signs with guidance on how to respond.
You should never take accountability for granted when working to build the world’s next great business. I like Jürgen Klinsmann, the head coach of the U.S. Men’s National Team, a lot. I recently met Klinsmann and asked him why the U.S. hasn’t produced any world-class players — entrepreneurs’ footballing equivalent of a “unicorn,” as coined by Aileen Lee […]
With the pace of change ever escalating, entrepreneurs today can’t afford to acquire talent through traditional hiring alone and need to revise the perception that “talent” is only full-time employees. At the same time, more people in the workplace don’t want to be “employees.” According to an Intuit study, that number is quickly rising and will […]
Successful entrepreneurs are usually hard-driving and highly focused on some specific goals, like being the dominant player in a given domain, or the low-priced provider of their product. Yet other entrepreneurs will talk for hours about all their ideas, and how they intend to change the world, but I don’t hear any specific goals or […]
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer personalities define customer experience and sets what they love, and what they hate. […]
My last post covered tips for recruiting great sales leaders. This time, let’s look at how to recruit the best sales team members. Distill your key sales needs Before you can build the right sales team, you have to understand what your product does, who its buyers are, how they buy, and what benefits it […]