Draw on cognitive and social psychology as well as behavioral economics to show us how to think on our feet and approach business challenges with fresh eyes and mental agility.
As voice gets more popular, audio branding is about to become significantly more important. Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle at the beginning of video games or the sound when you boot up your computer.
Every business founder knows the need for a culture that promotes continuous innovation, an entrepreneurial spirit, and one that creates sustainable value across all functions in the business. Yet most don’t really know how to create that environment or assess when they have achieved it. They only know in retrospect too late when they don’t have it, and the business is in crisis mode.
The key to long-term business success seems to be more a discipline of innovative thinking from everyone, driven from the top.
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well as social […]
While there’s no magic formula to startup marketing, there are some easy, high-impact tactics you can use. To utilize marketing to grow your business, consider the true costs of marketing, use Facebook ads to target your ideal customer, claim your listings on Yext, leverage social media groups, advertise strategically online, and hire an external marketing team.
The new generation of consumers know what they want, and expect to get it when they want it, from the source of their choice. Here are some key recommendations for building your branding plan
Earlier this year, retirement platform Vestwell signed a deal with BNY Mellon to bring a tech-forward approach to state-led retirement programs. The partnership effectively allows Vestwell to become part of the BNY family – as an affiliate of the firm – where Vestwell will be putting together a BNY retirement platform that will be offered […]
The business tenants of the sharing economy, with alternative names including collaborative consumption, peer-to-peer economy, or “we-conomy,” always imply these five basic principles and assumptions.
If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. That may sound obvious, but as a new venture investor, I rarely see it happening. Investor and customer attention […]
Most companies don’t have the courage to keep up with the escalating rate of change in the market today. Business, as usual, is no longer good enough.