I’ve been going to CES with my dad for the last 10 years, seeing almost every gadget, gizmo and widget before they came mainstream. Wearables, VR and AR really only started to garner traction and attention a few years back and while it’s come a long way since, it still has a long way to […]
Generation Z is all about individuality and customization, and according to studies 55% of Gen Z’ers rather have the ability to design products that nobody owns. King Children is the latest eyewear company – powered by 3D printing technology- that is giving full design power to consumers. Purchasing a pair of glasses from King Children […]
Peter Minuit is credited with spearheading the purchase of the island of Manhattan for the Dutch from the Native Americans in 1626 in exchange for 60 guilders. Accounting for inflation, that price equates to $967 in today’s dollars. An incredible deal in a city where real estate is changing hands at an average of $1868 […]
Are you a woman in NYC Tech and interested in participating in this series? Make sure to read the whole article… Much has been said and written about the lack of women in the tech sector, be it as investors (or associates), founders, or in management positions at major companies. Is the problem the old […]
We think augmented reality, virtual reality, and mixed reality (AR, VR, and XR) experiences that blend the digital and physical worlds have enormous potential across a wide range of use cases in both corporate and consumer settings. However, the current picture for AR/VR/XR is murky. We feel it is still early for AR/VR/XR as a […]
Humans, like computers, are both hardware and software. Human hardware consists of cells, bones, blood, all the physical stuff that comprises our bodies and their many systems. Human software is psychology, mood – the world of our mind and emotions, as opposed to simply our brains. In terms of technology, humans-as-hardware solutions include advances in […]
This is one of the most exciting times to be part of marketing. New technologies are changing how we approach our target audiences and existing customers. While challenging to a certain extent in terms of understanding what this technology is capable of doing for our marketing objectives (with many technologies still evolving), there are many […]
Recently, the NYC Media Lab presented an outstanding VR/AR event called Exploring Future Reality. The ExFR’17 event took place in downtown Manhattan and showcased the latest and greatest minds that are testing the boundaries in tech. I was fortunate enough to attend the ExFR’17’s Startup Lightning Pitch event to witness some pioneering technologies firsthand. Nine […]
Whether we are glued to the TV for a 10 second Olympic race, watching an episode of the Amazing Race, or joining the millions who view each and every Nascar race, it is quite evident that humans love the thrill associated with racing. As we embrace speed in all shapes and sizes, it is time to welcome a new kind of race;
While at CES, representing my company 12 Labs, I noticed two very clear patterns. The first: The virtual/augmented reality economy is going to be as big as the app economy, if not larger.
Today we hear from Mindie Kaplan, the founder and CEO of Rated VR, the full service VR agency. With 10+ years working in media and branding at Microsoft, Nissan, Ford, Mindie is also the host of “Happy Hour with Mindie” at the Chicago Sun Times. Mindie is known for her philanthropy and her generous donations in helping out her community and is currently working with VR and influencers to create her signature high quality content.