Businesses that use content have conversion rates 6x higher than those that do not. The content marketing industry is expected to exceed $420B in spending this year. With such engagement and interest, marketers are scrambling to streamline their content generation and marketing activities. Cohley is an all-in-one platform for content generation and measurement that helps brands activate campaigns more efficiently. With Cohley, brands can publish their requirements and have creators like videographers, photographers, and influencers provide content to meet the defined parameters in a cost-effective and scalable manner. The platform allows users to test, iterate, and measure the success of their visual content efforts and is integrated with a growing number of leading technology partners like TikTok, Yotpo, Attentive, Shopify, and AdRoll. Although the platform is designed to optimize the content generation process, Cohley also offers managed services for brands that want to completely offload their content generation needs. AlleyWatch caught up with CEO and Cofounder Tom Logan to learn more about the burgeoning demand for content marketing support, the company’s strategic plans, latest round of funding, which brings the total funding raised to $6.8M, and much, much more.
The Weekly Notable Startup Funding Report takes us on a trip across various ecosystems in the US, highlighting some of the notable funding activity in the various markets that we track. The notable startup funding rounds for the week ending 5/15/21 featuring funding details for Ethos, Handshake, SightCall, and twenty-eight other rounds that you must know about.
The notable startup funding rounds for the week ending 4/3/21 featuring funding details for Stord, Holler, and twenty-five other rounds that you must know about.
The Weekly Notable Startup Funding Report takes us on a trip across various ecosystems in the US, highlighting some of the notable funding activity in the various markets that we track. The notable startup fundings for the week ending 12/26/20 featuring funding details for OneTrust, Qualia, and eight other rounds that you must know about.
NYC Tech News for the week ending 1/18 including the NYC startup fundings, NYC startup exits, and NYC Tech events including news for KeyMe, Zipari, ActionIQ, and much more…