140 characters are one thing, but as we know, a picture says it all. Memoir is a smart phone application that allows users to share photos with their friends – and transforms your photos, the places you go, and your social media into memories and a timeline that can be relived whenever the spirit moves […]
AdWeek
Developing a Social Media Strategy
We’ve been revising our strategy process internally here at SMC. At its core, that means closely examining each aspect of our strategy process and deciding what’s important, what isn’t, and what needs to be changed. That review has forced us to think hard about the questions we ask and how we ask them, and it’s […]
The Things We Carry: Mobile Devices and the Future of Social Media
I’m not going to bore you with the numbers, because you already know the situation. Mobile devices are ubiquitous in a way that literally no piece of technology ever has been before. Usage statistics are through the roof. Rather than being replaced by other technologies in the future, the myriad uses of mobile devices will […]
How Your Financial Data is Used to Tailor the Ads You See
You may have noticed that over the last few years, the advertisements you see are getting eerily specific. Watch your favorite cable channel, and you might see an ad for a car you’ve been considering or for a restaurant you love to frequent. Open up your mailbox, and you might find an ad for a […]
How to “Win the Conversation” on Social Media
Super Bowl advertising could very well be the most popular stream of advertising in the world. Sure, there’s Cannes, and AdWeek’s ‘Best of,’ but the Super Bowl has the rare ability to actually get people excited about advertising. Outside of the Super Bowl, when’s the last time you heard anyone say that they were actually […]