We conducted an informal survey with our native advertising clients at MGID, and one hundred percent of our advertisers said that “publisher’s quality” was the most important component for effective native advertising. Hexagram conducted a study about the state of native advertising among publishers, advertisers, brands, and agencies: they found that eighty-four percent of publishers […]
I’m not going to bore you with the numbers, because you already know the situation. Mobile devices are ubiquitous in a way that literally no piece of technology ever has been before. Usage statistics are through the roof. Rather than being replaced by other technologies in the future, the myriad uses of mobile devices will […]
On the blog a few weeks ago, we reviewed what a content-only package is good for–and if you missed that post, make sure to give it a read if you still aren’t quite sure about what content marketing even is. For startups and even established businesses, content marketing is one of the best ways to drive […]
Stop grasping at any promising lead method that comes your way. Read about the ins and outs of developing your own lead generation program.
We talk a lot about disruption in this industry, but Netcurate has taken it a step further. With Netcurate, the online magazine has come of age and heads up, purveyors of Social Media and PR: It’s not just about aggregation – it’s curation. It’s not just about static articles – you can run polls, quizzes. […]
Content comprises one of three pillars in online marketing with the other two being search and social. Indeed, online content feeds these other two pillars and, according to statistics released by CMO, 20% of the average company’s content drives 90% of its web traffic. This is one reason the landscape has seen such a shift […]
Twitter. Facebook. Pinterest. Tumblr. The Fancy. Blogs. Websites. Print. e-Books. i-Books. Real books. Welcome to information overload. The amount of information we have access to has grown exponentially, the number of hours in the day, have stayed the same. Never before has it been so easy to create a mini-empire, never before has there been […]
NYC SeedStart, the accelerator arm of NYC Seed, is back with a new class and they are focused on the enterprise… Today we hear from Nis Frome, Co-Founder and COO of Hublished, a community for businesses and professionals to share, explore, and curate webinars and eBooks. Hublished was founded in 2012 by students and […]