Putting out fresh and relevant content is a vital step for business success, helping you to engage customers, boost your search engine ranking, and enhance your overall branding. But given the competition in this space, getting it right and managing the content publication process is key. We cater to appointment-based service providers in various verticals […]
Content marketing
Why Content Marketing Is the Smartest Way to Sell (and How to Do It Right)
The average consumer is more sophisticated than they were even a couple of years ago. Millennials now choose to spend their time steeped in an online environment that is constantly bombarding them with sales copy and advertising. They’ve become wise to the tricks and techniques of salespeople and feel that these sorts of ploys equate […]
Forget B2B and B2C Marketing: Introducing H2H
Hello, fellow human. I assume you came here to either learn about KreativElement or to do a little research on the current state of social media and content marketing. That is good news for both of us because we have got something exciting to discuss. There is a big change that has taken place in marketing […]
How do You Manage a Brand With Multiple Locations?
Franchises and/or multiple locations can be tricky beasts when it comes to social media. There are generally 2 routes you can take: Some brands create one massive brand account page for all information about relevant locations and businesses. On the other hand, you can create an individual brand page for each store or location, made […]
Social Media is Not a Silver Bullet
Several months ago, fellow SMC writer Dylan Thaemert wrote a great piece about our ideal client. As he describes in his great overview, our ideal client knows their business, understands marketing, and isn’t interested in going viral. I thought I would piggyback off his post with something I think many businesses need to hear: social media […]
Marketing the Intangible With Social Media and Content Marketing
When you are marketing a product, there is a host of ways to showcase that product. You could shoot some beautiful photography, or better yet, find a beautiful person to hold your product. You could also style the product in impeccable Instagram shots (check out Jonathan Meter’s delicately styled food photography, and tell me you are not […]
5 Rules for Content Marketers in 2016
It’s the most wonderful time of the year: 2016 planning. With the New Year around the corner, we know content marketers are looking for insights and trends that will shape the year ahead and help their content stand out. On Dec. 14, we released findings from one of the industry’s largest and broadest global surveys […]
6 Ways For Startups To Offer Greater Marketing Value
Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product.
5 Reasons Why Web Design is Important to Content Marketing
When visiting websites, one of the first things we do is to appreciate (or judge) their look. A website’s lay-out and design greatly influences the interest of the visitors, as well as their initial engagement with the brand. A visually-appealing design is irresistible and hard to leave. The longer people are on your website, the […]
How to Jumpstart Your Social Media
Social media is great for business. But as great as it is, even we’re not going to pretend that social media should be the sole element of your marketing efforts. Social media is great on its own, but it’s even better when paired with other marketing efforts and word-of-mouth that make the sum of your […]
5 Tips for Bootstrapping Your Startup
If you’re an entrepreneur embarking on a new startup journey, there are several stock pieces of advice you’re likely to hear. Most people will tell you that getting a startup off the ground is one of the toughest challenges you will ever face. And all will warn you that unless you’re willing to put everything […]