Franchises and/or multiple locations can be tricky beasts when it comes to social media. There are generally 2 routes you can take: Some brands create one massive brand account page for all information about relevant locations and businesses. On the other hand, you can create an individual brand page for each store or location, made […]
Content
Content Is King, But Context Is God
It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value to consumers by creating helpful […]
3 Demographics Currently Craving Content
In most areas of social media, a lack of content isn’t the problem. On the contrary: There’s often a distinct oversaturation of images and content because so many brands are on social media these days, and posting frequently. However, professor of business administration Andrew Stephens writes, “There isn’t one clear formula dictating when oversaturation begins. […]
The Future of Marketing and You
Yesterday in the process of curating articles for an agency client of ours, I came across one of the best marketing articles I’ve read in some time. (Dylan agrees, for what it’s worth). Written for Fast Company by Umair Haque, the article—“How To Think About The Future Of Marketing (And Everything Else)”—provides a tremendous perspective […]
3 Ways to Make Life as a Content Creator Easier
As a businessperson, however, the problem with this busy stage is that social media can often fall to the backburner. I have seen this happen with far too many companies, particularly small-to-midsize businesses with 1 to 2 people running the show. There’s always a lot going on, there’s always events approaching and orders to fill, and there’s always meetings to be had or deadlines to hit.
48 Books to Add to Your Tech Reading List for 2016
I’ve spent years in the tech world, as a designer, sometimes-developer, and mostly as a writer. I devour new content wherever I can get it, but sometimes, no matter how valuable I find all that information, I want to dive deeper. -And not look at a computer screen. Sure, reading a hundred blog posts about […]
Old vs. New Media: What Matters Today?
For businesses and agencies that were once (or are still) involved in ‘old media’–newspapers, magazines, print publications, et al.–it may seem that the transition to ‘new media’–i.e. social media–would be easy. Unfortunately, that’s just not the case. As old media continues dying out, old media houses and businesses struggle to adapt to today’s changing world. So […]
What We Can Learn from Bubblews: the Profit-Centered Platform
When deciding that social media is a great idea for their marketing, most business owners hop on the Facebook, Twitter, LinkedIn, or maybe even Instagram trains to access a wide audience (and hopefully, wide customer base as well). This is smart– most of the digitally in-touch world resides on these platforms and they will give […]
The Good (and the Bad) of Social Media Engagement
On the blog, we talk a lot about how to reach your target market, increase your followers, and gain the right kind of popularity—all using social media networks. But the thing is, humans run every company and every brand. And as humans we’re all fallible creatures. As it turns out, the same goes for any […]
Content Marketing 101
On the blog a few weeks ago, we reviewed what a content-only package is good for–and if you missed that post, make sure to give it a read if you still aren’t quite sure about what content marketing even is. For startups and even established businesses, content marketing is one of the best ways to drive […]