Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). […]
Our last post, The Art of Email Sign Up: 18 Dos and Don’ts continues today with welcome email tips. Optimize for the open Send promptly The welcome message is a type of triggered email, and as such, should fire when the context is hot. Ideally your welcome email arrives immediately, when the subscriber is in the mindset of […]
I had spent the entire week updating my résumé, writing the perfect cover letter, tweaking my LinkedIn and Twitter profiles to be just right for the job I was applying to, and HOURS crafting the email I hoped would get me the job. And then…crickets. I’m sure you’ve been in that position too—refreshing your email […]
Here’s a few ways to face those email subscribers who want to break up with you.
Check out these examples and learn from their successes and mistakes.
Between the drama and distractions of everyday life, it is a challenge to stay positive and focused all day. But, being negative kills your motivation and drive. Everyone has their fair share of “personal stuff” to deal with every day, but our drive is lowered when our peers bombard us with their problems. To counteract […]
Stop grasping at any promising lead method that comes your way. Read about the ins and outs of developing your own lead generation program.
When you design the user experience for your products, it is important to remember that every product actually has three different user experiences. These three experiences exist because you have three types of customers and each of them will use your product in different ways. The three types of customers are: Newbies: People who are using your product […]
This infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation. Reprinted by permission. Infographic Credit: Helpscout
I’ll answer the title’s question quickly. It’s email. Why? I’ll explain in a moment. But the truth is, there’s marketing value in email and Facebook (and insert social network here). Just not the same value. I can cite research that shows email outperforms social in customer lifetime value, and is responsible for approximately 7 percent […]
Not only is email alive and well, but Liveintent is the latest New York based email marketing company to close a substantial round of funding, joining Movable Ink and SailThru. The Series C was led by Bullpen Capital, with additional money from Alpha Capital, Valor Capital, and Brazilian investors VR. LiveIntent provides advertising tools for […]