Your customers are looking for direct engagement. Here’s how to deliver with your limited bandwidth. Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently, we’ve seen mobile marketing rise and plateau as users have stopped […]
Cater your blog to what your audience wants — and use it as a rallying point for your employees.
A few weeks ago, Adrian wrote a post about engagement and social media. In it, he argued that the term “engagement” is a bit of a misnomer in social media; many brands wrongly assume that engagement means success, and accordingly that a lack of engagement means failure. And I agree–engagement is often a poor indicator […]