The strategy development process is by far, the most important element of the social media planning process. In fact, it may be the most important element of your social media presence in general. Without a strategy–and without regularly checking in to make sure you’re staying on strategy–your social media presence will often end up as a […]
3 Ways to Incorporate Mobile and Social Analytics in Your Ad Campaigns
In today’s competitive business environment, most advertising agencies are using data analytics to hone their clients’ campaign strategies and to improve targeting, tracking and customer engagement. With mobile commerce growing at an annual rate of 42%, and with 1/3 of online shoppers making at least 1 purchase via smartphone over the last 12 months (and […]
Practical Social Selling: Fix Your LinkedIn Profile
If you have been on LinkedIn for awhile, you probably have noticed that the platform has undergone extensive changes. Even the nature of LinkedIn profiles has changed. Once just a place to put up your resume and forget about it until a recruiter called or you needed a job, LinkedIn has become a legitimate social […]
Targeted Marketing Has Never Been Easier, Especially in Social Networks
The marketing world has substantially evolved over the last few years in terms of how you can target prospective customers for your business. Before, your primary options for targeting largely involved demographics or geographies through media buys on larger websites and ad networks or through keywords through search engines. But the major social networks have […]
4 Skills to Help You Stand Out In Any Job Interview
If you don’t have these 4 fundamental tech skills, your chances of being hired for a tech job might decrease. Click here to read about what skills you need to develop to stand out.
Agency Enlists Creepy Stalker to Recruit Interns on LinkedIn
Are you a young college aged student hoping to land a dream internship in a New York ad agency? If so, you may have noticed a creepy looking dude named Donald Buscando has visited your LinkedIn profile. At first you may freak and lock things down like a 13 year old hiding their social media […]
Look Inside a Lab Hacking Athletic Performance
Just down the road from Facebook and Google, Dr. Phil Wagner runs a laboratory dedicated to optimizing the performance of some of the world’s top athletes.
You are Not Going to Believe The Latest Entry into the Cloud Storage Wars
The cloud has been a game-changer for tech entrepreneurs, in terms of helping to launch a new company way more affordable. Amazon, Google, Microsoft, IBM – all of the big players have gotten into the game. From a small office at Cowork.rs, the Flatiron District-based coworking space, it seems that yet another player has emerged. […]
5 Tips for Finding Loopholes on Your Way to Startup Success
Whatever your destination may be, if you look hard enough and travel smart, you can discover a way to get there faster. They’re called loopholes and they are usually right in front of you. You need only to take your blinders off to see them. Here are 5 tips that are sure to help you […]
Meet The NYC Startup Voted Most Likely to Disrupt the Real Estate Industry
RealConnex is an industry game changer, and is poised to emerge as the largest aggregator of Real Estate professionals in the world. It’s developers, investors, lenders, real estate advisors, lawyers, brokers, design, build and engineering, all converging on one platform that facilitates the synergies these disparate disciplines need to come together to get the job […]
Personal PR is about Leadership, not Grandstanding
Recently, Forbes published an article discussing why personal branding is vital to leadership development. The article contradicted the idea or stereotype that those who focus substantial time building their own reputations are really just self-absorbed brownnosers. Although this may be the case for some individuals, in general, nothing could be further from the truth. The […]