During a recent episode of Fashion Is Your Business, with Nora Levinson and Soyoung Park of Caeden, Pavan asked Nora to walk through the process of getting their headphones and/or their bracelet manufactured. Despite advances in manufacturing and companies like Maker’s Row helping businesses with the manufacturing, the process of making physical goods can still be opaque. Here are the steps that were discussed. We have fleshed […]
During Decoded Fashion’s recent New York Summit, mass customization and personalization were recurring themes for both established and emerging brands. Levi’s Chief Merchandising Officer Grant Barth noted that customization is one of the strongest growth areas for the 140+ year-old company. Barth also discussed the legacy of Levi’s and the importance of personal experience for […]
Are robots taking over?
Explaining to family and friends that you are taking a train to see a bunch of weird microwave-looking machines print 3-dimensional objects out of what seems like thin air, is a bit like telling them your hopping on a train to Hogwart’s. At least—from the looks on the faces I saw—I imagine the reactions must […]
Reshoring is a pretty popular buzzword in the manufacturing world today. It refers to the process of bringing back once-outsourced jobs to the United States, making it (unsurprisingly) the exact opposite of offshoring. But in the newest publication of McKinsey Quarterly, McKinsey argued that it’s not reshoring or offshoring that are going to be the […]
A few months ago, one of our manufacturing clients sat us down and asked us if we’d start a Pinterest account for them. Our first thought was, “What in the world would a manufacturer do with a Pinterest account?,” but after some thinking–and a few more months of research–we’ve started slowly leveraging Pinterest for that client, […]
As many localized Internet-based businesses – those responsible for everything from your eco-friendly, hand-varnished bamboo iPhone case to your custom-ordered monthly shaving kit – continue to produce some of the most enviable commodities on the market, their throwback sensibilities are clashing with modern industrial growing pains. While these businesses tout their meticulous, artisanal production techniques […]
Everyone wants a “startup” these days. Everyone wants to be a “founder” with little more than a concept, an LLC filing, some Web real estate, and a dream. But how do you really get it done? In early stage brand building, traction is king. You’ve likely seen the HBO Series “How To Make It […]