So you’ve decided to become an entrepreneur. Great! You probably already have plans to become the next Silicon Valley giant, giving Mark Zuckerberg or Sergey Brin a run for their money. Maybe you want to build the next WhatsApp you can sell to Facebook for a mind-boggling $19 billion. Maybe you just want to be […]
MIT Sloan School of Management
MIT student Erica Swallow is finding out how unwelcoming the world of venture capital can be for women. She discusses her experiences with Sara Murray.
Aiming, perhaps, to save to lowly ad banner or maybe to coin a new buzzword, MIT Sloan School of Management Professors Glen Urban and John Hauser are out with a new study which finds morphing ads, banners that change based on known characteristics, result in 83% higher click throughs. Urban says, “Everyone wants to make […]