Nas

After an intense workout, downing a bottle of Gatorade may feel refreshing but it’s not doing your body any favors – a 20 oz bottle of Gatorade has 34g of sugar; effectively negating your workout. As wellness continues to gain popularity and influence fitness, dietary habits, and metabolic health, people are increasingly conscious about healthy alternatives to combat hydration and replenish electrolytes. Cure Hydration is the organic, plant-based hydration powder mix that has 4x the electrolytes of popular sports drinks without the added sugar; the company uses natural, organic coconut water as a base. AlleyWatch caught up with CEO and Cofounder Lauren Picasso to learn more about how training for a triathlon inspired the company, the company’s experience distributing to essential stores during the pandemic, recent round of funding from investors that include Lerer Hippeau, M3 Ventures, Litani Ventures, Andy Roddick, Nas, Matthew Dellavedova, Philip Krim, Nick Green, and others.