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AlleyWatch

The Pulse of NYC Startups and Tech

Online Communities

Navigating Facebook’s Facelifts-Past, Present and Future

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Humans are creatures of habit. No matter how spontaneous you believe yourself to be, psychological evidence proves that habit formation is an essential aspect of our psyche. This isn’t necessarily always a bad thing, either–as Dr. Kelly McGonigal says in Psychology Today, why struggle through something when you can make it automatic? As with anything else […]

10 Simple Ways to get More Followers for your Brand on Instagram

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In case you haven’t heard, Instagram is the new Facebook. And that’s not just because my 12 year old cousin told me so. In terms of brand promotion, Instagram can be an incredible tool. It’s the social network that has seen the fastest growth, most engagement, and highest conversion from browser to shopper, according to […]

Horses For Courses on Social Media: Short-Form vs. Long-Form Content

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Mark Cuban had an interesting blog post  in which he said he hardly uses Google anymore. If he wants to know something that’s urgent and happening now (like a sports score), he goes to Twitter. If he wants to know about what’s happening at an event, he goes to Instagram. Google is great, but it’s […]

How to Write a Great Tweet

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Twitter is a great platform. Unlike blogs, which are more in-depth, or Facebook and LinkedIn, which have a very low limit on how often you can post per day, Twitter allows you the opportunity to publish multiple times throughout the day without alienating your users. That makes it a great place to establish yourself as […]

The Half-Life of a Tweet

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I’ll be the first to admit that I was never much of a science person in school. I liked science a lot, and still do–I just wasn’t much good at it. But when talking with a coworker about how ephemeral social media is, compared to a lot of other marketing mediums, we started talking about […]

Does Twitter Have A Gender Bias Problem?

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According to a new study from Pew, women use social media a whole lot more than their male counterparts. Seventy-six percent of online U.S. adult females use Facebook, compared to 66%  for online males. For Twitter we see fairly similar numbers with 18% for women and 17% for men then Instagram (20/17) and Pinterest (33/8). That’s right. […]

What Happens in an Internet Minute? (Infographic)

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What can you do in 60 seconds? If you are in front of a computer screen, the answer is – a lot. In 2013, the Internet is more popular than ever before. On average, people spend a record setting 3 hours and 7 minutes a day using it. With more and more of our lives […]

How Tweeting Leads to Sales

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There’s been a lot of debate in the Twitter-sphere about who to follow or not follow in managing your brand. Some experts advocate following everyone that follows them. Others selectively follow; others just don’t follow anyone back. Some businesses follow folks that they want to direct message and so on. Some of these strategies work […]

7 Reasons Why People Follow You on Twitter

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Leadership is influence. Twitter is also about influence—when your followers read your work, they are influenced by you. Twitter is a remarkable tool for leaders, as it widens the audience of people who can be led by them. But that raises the unpleasant question—Why Should Anyone Be Led by You? That question is a core management and leadership […]

Maximize Your ROI on Each Tweet

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Optimizing social media strategies in business has been boiled down to a science, especially when it comes to Twitter. The following infographic by Fusework Studios outlines some illuminating statistics and tips on how to maximize your tweets in order to achieve the greatest impact. It turns out that your optimal Twitter outreach is based on […]

What Happens in an Internet Minute? [Infographic]

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Over the past several years, reliance on the Internet has been sharply increasing. People are using it more and more to share information, pictures and personal messages, making it an indispensable technology that never sleeps. This infographic by Intel will make your jaw drop when you check out actual statistics for internet traffic in the […]