These tips will ensure the web developer meets your exact needs.
Search engine optimization
Stop grasping at any promising lead method that comes your way. Read about the ins and outs of developing your own lead generation program.
As mentioned in our last post on semantic SEO, there are many ranking factors that impact SEO. While this infographic is by no means reveals any of Google’s secrets, or suggests any ranking factor is weighted higher or lower than others, it’s a decent compilation of the signals Google takes into account to judge your […]
Decision-making on startup teams presents no shortage of potential pitfalls. Decisions may take forever to make. Or team members grow frustrated when they are left out of the process of making a decision. Or decisions are made but not executed and then get revisited. Sound familiar? Decision-making problems often result from a lack of clarity […]
Trying to get your small business off the ground can be as exciting as it can be nerve-racking. Here are some key actions to take while you are still in the earliest stages in order to protect your long-term growth and help your new business start out right: Plan for the Unexpected Take the time […]
Content comprises one of three pillars in online marketing with the other two being search and social. Indeed, online content feeds these other two pillars and, according to statistics released by CMO, 20% of the average company’s content drives 90% of its web traffic. This is one reason the landscape has seen such a shift […]
As a startup founder, you’ve spent countless sleepless nights focused on building remarkable products with potential to change lives. It’s not an easy path, so I applaud you for it. But because of the tremendous time commitment required and mental exhaustion that follow, startup teams often forget about their SEO. We get it. You’re busy […]
On Christmas Day, lyric site Rap Genius copped a hefty 10–day ban from Google for shoddy SEO practices that violated many of Google’s search rules. So for 10 long days as people searched for song lyrics or “Rap Genius”, the site would appear after page six of search results, ultimately burying it from those seeking […]
Many brands and B2B vendors that have ventured into direct-to-consumer online selling use “bolt-on” shops to enable ecommerce, via separate domains or sub-domains, which may have their own look and feel, content, search, site features and even registration. While bolt-on stores can get an e-store up and running quickly without some of the complexities of […]
It’s funny—despite the fact that more than 75 percent of startups fail, we rarely hear the stories of how it happened (VC’s tend to hide the mangled corpses of their companies quite well). I just finished reading this short article on Pando about how an education startup (Tutorspree) went the way of the dodo bird. This is […]
Although the momentum toward two-way media keeps increasing, one-way media–TV, Radio, Newspapers, et al.–can still be very effective. One-way media is particularly good at conveying authority, i.e. big name talent, big name companies, and big media brands. When you get coverage in the local paper, your parents know about it, and share it with their friends. (My […]