Busting the Lean Startup Myth
One of the greatest TV commercials of all time featured a crotchety old Chicago woman (Clara Peller) whose plaintive 3-word ...
Tag: Television advertisement
Why Brands (and Agencies) are Wasting Money with these Big Social Media Deals
Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is ...
5 Steps to Create and Motivate Brand Advocates
I have become fairly accustomed to analyzing the behavior of our customers' brand advocates in order to better serve our ...
How Predictive Analytics Can Bring Internet-Like Accountability to TV Advertising
These days, most enterprise marketers use a multichannel brand awareness and business development strategy to spread the word about their ...
How the Ubiquity of Big Data is Dramatically Changing Marketing
"Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear ...
‘Mad Men’ Marketing – How to Do Marketing Like Real ‘Mad Men’
I use to have an affliction that I called “marketitis.” It’s the one where marketers who didn’t know better bought ...