How to Organize an Event that Doesn’t Suck


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Are you planning an event? Are you a marketing event planner? Did your boss just ask you to organize a one-day conference, and the closest thing you’ve ever planned was a trip to the grocery store? Fear not. Formstack, a company that does just what it sounds like it does, is out with an infographic (hey, they’re easy to digest) entitled “The Anatomy of A Perfect Event” that will give you a few basic pointers.

The basics? Use email. Use hashtags. But don’t use more than one hashtag. Start promoting 3-10 weeks in advance of the event. Have a live stream of the event. Use Foursquare to promote the event. Use Twitter to expand the reach of your event. Use Facebook to promote your event. 78 percent of planners use it. Follow up with email after the event. Do a post-event survey.

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Reprinted by permission.

Image credit: CC by Sebastiaan ter Burg

About the author: Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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