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Advice -  It’s that time of year again to think about change, improvement, and new achievements for your company in 2017. But we know from research that 92% of New Year’s resolutions fail. So you might say, why bother? Instead, perhaps you...
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Advice -  Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners or even customers is embarrassingly poor writing. Being very visible in the startup community, I still get an...
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Advertising - These errors could be trumping your Facebook marketing efforts.There’s no denying that Facebook reach is at an all-time low. According to recent research by reporting firm Locowise, the average organic reach of a brand post is...
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Advice -  Everyone knows that if you want to be a good friend, you shouldn’t do all the talking all the time. You have to employ active listening skills that show you care about the other person, too, and have her or his best interest at...
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Advice -  Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Too many entrepreneur wannabes never...
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Advertising -  Recently, we talked about MVP, and that it is important for MVP to be actually viable.Viability, as we explained, means ability to live. To be viable the product needs to have enough hooks and feedback loops. But even if you...
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#NYCTech -  Steve Blank is an icon of entrepreneurship, the founder of the “Lean Startup” movement, and the author of two books, “The Startup Owner’s Manual” and “The Four Steps to Epiphany.” A list of this humble man’s...
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Advice -  Entrepreneurs go into business for a variety of reasons, yet they all have one thing in common: they are passionate about something. It might be a passion for baking pies, or a passion to democratize the Internet. It is that initial...
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Advice -  Every startup founder rightfully starts out as the single leader of the startup, but as the business grows, many entrepreneurs struggle with relinquishing any control, or fail to recognize and allow other leaders to emerge. The result...
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Advertising -  To many small business owners, digital marketing is not so different from auto maintenance. You go in thinking you need something simple, but leave feeling like you have emptied your savings account with no obvious effect on...
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Advertising -  In the past, venture capitalists associated one word with marketing and branding: optional. Startups must prove value quickly to raise the confidence of investors, which can make it hard to convince VCs to earmark funds for marketing...
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Advice -  I don’t think Uber, Airbnb, and Instacart are anomalies in the way a lot of people tend to view them. I think they’re just a preview of what’s to come.The biggest reason I got excited about Uber years ago, was because I...
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Advice -  In this era of accelerating change, business-as-usual is the enemy of every business, new and old. Yet it’s an easy rut to fall into, and a tough one to break out of. Every business needs to “reach for the stars” on a regular...
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Advice -  Despite the fact that the number of IPOs (Initial Public Offerings) for startups has continued to decrease, I still hear it touted often as the preferred exit strategy. I suspect the exuberance for an IPO is still being driven by the...
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Advice -  In business, our goal is to have our product or service reach the broadest target market possible. We want everyone to have access to and want to use our thing. Success is seen as broad adoption across vast swaths of...
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Advice - I need to write a business plan before I start.No, you don’t. Start-ups are so unpredictable that writing a business plan is a pointless exercise.  You don’t exactly know who your customers are or what benefit/value they...