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personalization-strategy
Advice - According to research by Econsultancy and RedEye, 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content and offers, as opposed to being integrated with data from other digital...
How Curated E-Commerce Brands Can Flourish
Advice - The 27th Episode of the Fashion Is Your Business, featured guest Raed Alawadhi. Raed Alawadhi is a cofounder of the new curated e-commerce website Modern Look. The platform debuted a week before Open Source Fashion’s Freestyle...
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Advice - New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as globalization, means you have to design and deliver global...
officespace
Advice - Where you work matters a lot. Do not fall into these traps. The right office space is integral to the success of your company, but finding it is not easy. Identifying these five typical problems will give you a better chance...
How I Conquered Anxiety and Learned to Love Coding: 3 Tweaks
Advice - “WHAT IF I DON’T LIKE CODING?” This is a question that I hear a lot. When I tell people about how I transformed my career and life by teaching myself to code, their reaction is usually either, “But I’m not a tech person,”...
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Advice - During the past 31 years, I have traveled to 134 different countries. Of all the countries I’ve visited, I’ve lived and worked for six months or more in 23 of them. I have been fortunate enough to live with people from different...
How to Write a Forwardable Introduction Email
Advice - Getting an introduction is a basic thing that startup founders do pretty much every day. We talked about introductions in the post about business development tips, and also in this post about asking for introductions. One other thing...
Crowdfunding_CL
Advice - Mark Pearson knows a thing or two about investing. He sold his company Markco Media, which owns MyVoucherCodes, to Monitise last year for up to £55 million ($85.4 million). The original investment back in 2006 was just £300.Now...
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Advice - Most of the young entrepreneurs I know are classic proof of the old adage that people tend to overestimate what they can do in a short period and underestimate what they can do over a long period. They become frustrated when they are...
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Advice - You will have to build on these four skills if you’re after the freedom of self-employment.Being self-employed is great. In many ways, it is the very essence of the American dream. It means being able to apply yourself and build...
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Advice - The visibility of Google, Facebook and a few others continues to propagate the myth that the ultimate objective of every entrepreneur should be to take their startups public via an initial public offering at the earliest opportunity....
Diver-And-Great-White-Sharks
Advice - Seven months after filming an episode for season six of ABC’s hit television show “Shark Tank,” I finally received the email, that I had been waiting for. My episode had an air date, and it was only 18 days away. My immediate...
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Advice - So there you are running your business, coffee in hand, making plans, connections, and having regular a-ha moments about what you could do to get your business in front of the right customers. Then it dawns on you, your website...
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Advice - As a serial entrepreneur and growth consultant at Red Rocket, I have been exposed to hundreds of companies, and some of the common pitfalls they run into as it relates to sales, and the impact it has on effectively growing their...
technology
Advice - For every client we have that’s well-versed in the ways of social media, we have two more who are starting on the ground floor and may not know a tweet from a hole in the ground. Assessments of success come easier for those clients...
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Advice - I’m frequently asked “what are the big trends in ecommerce?”And I can riff off several from Omnichannel to social, Big Data to content + commerce.But there’s a problem with trends. Many are born to die. And trends...