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Advice - Two heads are better than one, so the first task in many startups is finding a co-founder or two. You need to find the skills or experience you don’t have in business, technology or money. The first question I usually get is what...
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Advice - Many a startup was founded on a great idea, but it takes a great team to make sure that idea doesn’t falter before hitting the go-to-market finish line. The companies that end up with the best product and product design are those...
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Advertising - Welcome to the social era where your brand has officially been Occupied. The relationship between your image and your values is increasingly determined by your brand advocates. The future of your brand is subject to your community and...
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Advice - “Why the hell isn’t this project done?!” “I’m going to initiate a chargeback on all the money we’ve paid you for the last year, since you can’t get this done.” Our customer was angry.
He felt we weren’t doing...
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Advice - When you are starting a new company you are, by definition, the underdog. Your market may have established competitors with massive resources, or maybe the market is new and unproven. As the underdog you are at a disadvantage in the...
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#NYCTech - Having worked with and coached hundreds of startups and entrepreneurs, Uri Minkoff (CEO of Rebecca Minkoff) and Liz Bacelar (Founder of Decoded Fashion) know from best practices when it comes to pitching.  The panel shared a...
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Advice - This infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation. Reprinted by permission. Infographic Credit: Helpscout
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Advice - Insights from Mike Germano, Chief Digital Officer at Vice Media An ongoing curiosity at NYC Media Lab is how established media companies organize themselves to take advantage of new technologies. Many corporations pay special...
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Advice - I was doing some keyword research on Google looking for topics that entrepreneurs were looking for answers to, and the number one searched term was "how to start a business.”  I have been writing for over two years now, and just...
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Advice - What sparks paradigm-shifting innovation in any business? It’s a special mix of entrepreneur and company, regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be...
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Advice - You can take a few basic steps to significantly limit how Facebook targets ads. That doesn’t mean no ads, but it will mean less eerily specific...
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Advice - Though the words you say clearly are essential when you are trying to book a client or get an investor on board, a lot of how you come across comes down to how you present yourself physically. Yes, we are talking about the importance...
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Advice - Steve Blank covers the difference between a board of directors and an advisory board in “Don’t Give Away Your Board Seats.” I’d like to pick up where he left off. Now that you understand the importance of attracting advisers,...
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Advice - Once, as a twenty-something, newly minted U.S. Marine Corps officer, I was asked by my commanding officer to fill in at a big staff meeting. I was eager to impress this room full of experienced, confident warriors. After all, this...
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Advice - "Investing is not a game where the guy with the 160 IQ beats the guy with a 130 IQ.  Once you have ordinary intelligence, what you need is the temperament to control the urges that get other people into trouble in investing." -...
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Advice - Every entrepreneur I know is short on resources, including time, money, and skills. The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. Waste in a...

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