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Advice - Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go. But it doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their inbox clutter....
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Advertising - Will social agencies become media buyers or will media agencies learn social content strategy? I have been talking about this for over a year and people thought I was crazy. I distinctly remember sitting on the beach in Montauk last...
Exit
Advice - The last thing a new entrepreneur wants to think about regarding a new startup is how it will end, yet one of the first things a potential equity investor asks about is an exit strategy. The answer you give can make or break your...
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Advice - You are busy. I am busy. Everybody is. Let me tell you why you should spent the next five minutes reading me. I have pitched to friends, family, investors, partners, consumers, at competitions and events, presented various works at...
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Advertising - On the blog a few weeks ago, we reviewed what a content-only package is good for–and if you missed that post, make sure to give it a read if you still aren’t quite sure about what content marketing even is. For startups and...
Disruption
Advice - Changing the world is not so obvious at the beginning. As Airbnb’s valuation grows to north of $18 billion, it is hard to imagine the company as anything other than the “global hospitality brand” it aspires to become. For...
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Advice - Let’s face it, consultants have a bad image. Businesses want experienced people who get their hands dirty, rather than experts who give presentations, make recommendations and disappear. Even consultants don’t like their job,...
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Advice - When I walked away from my startup in late April of 2013, I had reached a major crossroads. More than two years of my life had been invested into Habidy.com, a struggling social media company. I was in a place where many entrepreneurs...
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Advice - A popular approach for aspiring entrepreneurs these days seems to be to corner anyone who will listen with a pitch on their current “million dollar idea.” The initial monologue usually ends with the question, “How much money do...
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Advice - We spend our whole life trying to buy security from the unknown to ensure known outcomes so that we are protected from everything that might be unknown, such as a death, a car accident, or a fire. We get life insurance, health...
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Advice - It’s no secret that the high-pressure world of business can have some negative effects on our health. Aside from the constant stress that comes with being a successful entrepreneur, there’s the ever-present risk of debt. We’ve...
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Advice - If you're a founding member of a tech startup, the odds are good that at some point you will find yourself pitching a venture capital firm to raise money. Here are a few simple tips to help you prepare for and improve your pitch...
How to Measure Customer Happiness
Advice - Are your customers happy? Such a simple question is remarkably difficult to answer. You could ask them, but rarely will someone tell you their honest opinion of you. You could wait and see if they remain customers (unhappy...
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Advice - Ecommerce site search is a critical touchpoint in a customer’s purchase journey. Those who use search have something specific in mind, and a failure of your site search tool to deliver the most relevant results in a user-friendly...
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Advice - In my more than 20 years as a serial entrepreneur and investor, I have seen a few common mistakes among startups and entrepreneurs. Here are some tips to fix those mistakes: Know What You Don’t Know When I visited New...
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Advice - Sometimes entrepreneurs are so focused on making change happen for others that they forget that continually changing themselves and their company is equally important. Some get stuck in a rut and get run over by competitors with new...

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