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Advice - Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Many soon find that what you do in a personal context doesn’t necessarily translate to...
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Advice - Cohort analysis is a great way to increase user engagement for your business and generate more revenue. Earlier, paid tools like KISSmetrics gave us the facility to use Cohort Analysis as a way to measure data but now, Google...
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Advice - Equipping your sales team with mobile learning technologies will help them put their best foot forward.How do you train your employees on the latest techniques and procedures when they’re far away from home? If you’re like...
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Advice - As a startup marketing director who was the sole person behind the “marketing department” for a few years while we moved to the mid-sized stage, I developed an eye and a couple of ears for spotting sales and marketing hires that...
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Advice - Remember when you were excited by the idea of being an entrepreneur? When you sprung out of bed every day, ready to take on the world?Unfortunately, many businesses are riddled with life-sucking cultures and backward practices...
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Advice - If you are like most entrepreneurs I know, there just aren’t enough hours in a day to get all your own work done, as well as run the many one-hour meetings each team member seems to demand for decisions and mentoring. I have found...
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Management - Online marketplace Etsy, which has made a name for itself showcasing handcrafted goods, moved beyond kitsch and debuted its IPO at $31 a share.Not bad for an e-commerce platform that so far hasn't posted a profit and sells...
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Advice - A few months back, Catherine Walsh wrote a post on how to convince the C-Suite, think CFO, CEO, etc., that social media marketing matters. Explaining that it’ll help you better reach your target market, deal with crisis...
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Advice - Nothing is as important as making sure your team can work together to solve a problem.Building companies is fun. It’s hard, but that’s what makes it fun. We face challenges every day at Oomnitza; challenges that we sometimes...
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Advice - Many people seem to have the sense that ethics are spiraling downward in business, and unfortunately, most startup professionals and entrepreneurs I know, don’t believe they can make a difference. They don’t realize that if they...
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Advice - There has been a lot written about how to effectively manage your time as a leader when building a new company. Paul Graham has a famous essay where he divides the needs of the engineer from the needs of the manager through...
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Advice - I have previously written about The Role of a Startup CEO. This article is going to detail how that role changes over time, between a company’s early days and when it starts to scale. For simplicity sake, I am going to compare the...
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Advice - Your business can’t be all things to all people, and excel at anything. Every entrepreneur and every business needs a strategy to keep them focused. In fact, in this new world of pervasive interactivity, it’s time to rethink even...
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Advice - More mutual fund money is flowing into tech startups, but investors shouldn't fret about their exposure to the often-volatile private ventures, a finance professor said on Wednesday."The vast majority of equity mutual funds are...
Honey
#NYCTech - Honey is the new easy-to-use company communications tool/social intranet built to connect global teams, share internal resources, simplify team conversations, and support employee workflows, to keep everyone in the company connected,...
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Advice - Equipping your sales team with mobile learning technologies will help them put their best foot forward.How do you train your employees on the latest techniques and procedures when they’re far away from home? If you’re like...