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Advice - The military has long recognized that machine guns are force multipliers for rifles. However, businesses have been slow to capitalize on this idea. Sometimes, all the planning in the world is not enough for business survival, when...
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Advice - If you have vivid memories of sitting in a high school desk, listening to a potentially droning voice wax eloquently about our subliminal desires and Freudian egoes, you probably were in Psychology 101.As a marketer, your high...
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Advice - As a serial entrepreneur and growth consultant at Red Rocket, I have been exposed to hundreds of companies, and some of the common pitfalls they run into, as it relates to sales, and the impact it has on effectively growing their...
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Advertising - While you don’t want to go reducing prices at random, every now and then the payoff can be huge. Each customer has a set price they are willing to pay for your product. Unfortunately, it’s rarely the same as the one advertised on...
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Advice - Recently, Brian Grazer sat down with Marc Andreeseen to discuss the future of entertainment. You can listen to the full podcast here. Grazer believes that scalability is not fully accepted in the entertainment industry. Social media...
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Advice - For anyone running an online business, making sure that your key performance indicators (KPIs) are running at their optimal best is probably the beginning and end of your marketing campaign. But what exactly are KPIs all about, and...
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Advice - It is fascinating to observe how people schedule blocks of time. Mentally, we seem to prefer hour and half-hour blocks of time. Our calendaring systems and time logs all adhere to this strict slicing of our day. Before the days of...
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#NYCTech - When it comes to fast-paced selling, NYC is in a category all its own. New York is the city that never sleeps. For six months, our company is participating in the Canadian Technology Accelerator, a program that helps high potential...
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#NYCTech - In the DLD (Digital-Life-Design) conference, Huffington Post cofounder and editor-in-chief, Arianna Huffington interviews Joshua Kushner. He is the founder of the venture capital investment firm, Thrive Capital and cofounder of Oscar...
Berlin Startup Tour
Design - Reviewing a web developer’s portfolio doesn’t guarantee a good hire. Ask these questions to make sure you get the right fit for your needs. When you recognize that your company needs a web developer to create a compelling...
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Advice - If you’re looking to conduct cross-continent business, know that you can, but the task is not easy. Managing one location has it’s own challenges like keeping up with all of your departments including Human Resources, sales,...
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Management - The Andreessen Horowitz co-founder's New Yorker profile reveals that talent is the key to his decisions. There's a lot to chew on in the New Yorker's massive profile of Marc Andreessen. It's a fantastic look into the mind of one of...
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Advice - How do you know if you should take a job at a startup? Imagine if someone asked, “Would you invest in this company?” Your answer is going to be similar. With a few additions. Here’s the checklist I would follow:A) Has the...
so you want to be a brand advocate
Advertising - If I had to guess, I’d say you probably have a friend that works for a tech company, or at least know someone at a modern ad agency. I also bet that they are constantly posting photos of their free lunch on Instagram, and your...
How to Hack Your Way to Product Success
Advice - In the seven months since we founded NotionTheory, we’ve gotten diverse reactions when we explain our process. For some, we’re the answer to a founder’s prayers. For others, building and launching a product in four weeks is just...
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Advertising - Storytelling is a tool that small companies can use against their bigger, deeper pocketed competitors. Small businesses, startups, and entrepreneurs can tell powerful stories that drive recall, emotion, and character that can lead to...