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Advice - If you’re wondering what your marketing budget should be, you’re not alone. This is the million dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing? Many say it’s an...
Stanford’s “Billion Dollar Startup” Farm
Advice - Entrepreneurship has changed dramatically in recent years. Through the advancement of technology, what used to be a multimillion dollar development process, can now be developed rather cheaply with a PC and some open-source software....
Why No One Will Invest in You
Advice - I often have discussions with people who have a great idea and are thinking of quitting their job to pursue it. However, they have fixed costs (rent, car payments, etc.) and can’t afford to work for free. Instead, they want to raise...
Pre-Funding Tactics-The Art of Pitching Without Pitching
Advice - Don’t start to pitch Venture Capitalists until you’ve tested their likely level of interest in your startup.  This means making the effort and spending the time to build relationships with potential VC’s before you ask for...
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Advice - Let me guess: You have an idea for a startup. It's an awesome plan for a lightweight, agile SaaS killer app that could scale to 1 million users in 6 months. Or maybe it's some fancy new spring-loaded, arduino-infused wearable that'll...
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Advertising - Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that...
Startup School
Advice - As an entrepreneur building a company, you should always be focused on learning from those who came before you. With that goal in mind, I’ve documented five lessons from five entrepreneurs who shared their wisdom at Startup...
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Advice - “It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through.” ~Zig Ziglar Are you living your life with intention doing work that truly matters or… Are...
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Advice - Back in Lesson #106, we talked about the importance succession planning for all positions within your company, but in the event you don't have the right successor talent in house, you will need to recruit replacement talent for...
Not All Leads are Equal
Advice - Some will tell you that a lead is a lead is a lead. That is especially the case in early stage startups where it is hard to get anyone to notice, much less respond. In this state of desperation, it can be easy to fall head over heels...
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Advice - I’ve been advising and mentoring startups and growth companies for years and I find myself always pushing them to try something new, for the sake of growth and survival. When you try new things, you make mistakes, and I’ve seen...
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Advice - Not long ago, I sat patiently in my CEO’s spare bedroom while his mother removed her belongings from the family desk so I could work there for the day. We had no corporate office, no employees and no paychecks. Luckily for us, what...
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Advice - In my experience, inventors and technologists aren’t interested or aren’t very good at building a business, and entrepreneurs aren’t usually good scientists. These people need to find each other and can jointly make a great team...
Heres Why You Should Crowdsource Lead Generation
Advice - Imagine if the entire world was your sales force. Imagine that any time, a potential buyer of your product or services was "in market," one of your current customers told them about you - in a very positive manner. Talk about...
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Advice - There is more than one way to do something, and the same can be said for creating a marketing plan for entrepreneurs. What’s important is understanding the foundational marketing concepts in order to create a successful sales and...
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Advice - It is impossible to know everything that you will need to know to build a successful business before you start. While you should have some industry expertise, some experience building products and a decent understanding of startup...

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