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#NYCTech -  I’ve played a role in founding three startups, but I’d never tackled the trials of fundraising until Roomi. Within a year, I raised $2 million.Convincing someone to invest in your brainchild is one of the biggest challenges a...
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Advice - Whether you are trying to get users to try your product, sell to an enterprise customer, hire an engineer, or raise capital, you are dealing with a funnel.Funnels are essentially inverted pyramids divided into stages. The...
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Advice -  A question that I still hear debated upon often is whether a new startup growth strategy should focus on user count or profits. First of all, the glory days of “dot.coms” are gone, when investors “didn’t care” about...
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Advice -  Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people...
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Advice -  Can a brand come back to life? Marketers and customers have often wondered this. Well-known and successful brands like Marvel, Apple, Lego, and Volkswagen have been on the verge of dying out before turning things around. There’s...
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#NYCTech - One of the most unfortunate realities of the startup world is the wide gulf that exists between the business and technical sides of most early-stage companies and the startup community at large. Born, like so many things, out of...
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Advertising -  According to the Pew Research Center, millennials are the nation's largest living generation. They’re an age bracket that lack a long attention span, and crave experiences, activism, and constant connection. They’re an age group...
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Advice -  As entrepreneurs, we identify problems in the market, think up potential solutions, and jump right into building a product. Sadly, we often skip the most important part of building a startup — customer validation. As...
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Strategic -  It’s time for more entrepreneurs to reset their focus, and shift their thinking to completely different ways of doing things. Everyone talks about innovation, but the majority of business plans I see still reflect linear thinking...
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Strategic -  Tech companies often fail at marketing because they take a fundamentally wrong approach to designing marketing strategy and campaigns. Subpar marketing means “me too,” uninspiring content on corporate blogs with insignificant...
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Strategic -  What sparks paradigm-shifting innovation in any business? It’s a special mix of entrepreneur and company — regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be...
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Advice -  I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Maybe it’s time to look harder at the...
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Advice -   After 8 years, Docstoc co-Founder Jason Nazar decided to embark on the acquisition process. Reflecting on the moment he read the words 'Docstoc Acquired by Intuit'—a wave of relief washed over him.  TL;DR: Finalizing the...
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Resources -  “If you build it, they will come.” It's a line from an old movie, "Field of Dreams", which continues to lead to the demise of too many startups, led by entrepreneurs who really started their business to build an exciting new...
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Advice -  You managed to get a lot of people to sign up for your free trial, and yet only a handful of them ever turned into paying customers.Some may have used your product or service for a solid three weeks. Others may have never made a...
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Management -  Every boss and decision maker is convinced that he or she is able to look objectively at any problem and make an unbiased decision. Some typically worry about biases in their team, but rarely think of themselves as a source of bias....