A drive to build highly scalable businesses very fast. When this DNA is high in an individual, they break past $5 million in revenue within 2-4 years and keep going to up to $100 million. That’s because these individuals measure success through a very unique lens – infrastructure. It drives the decisions they make and the strategy they build and deploy. They aren’t satisfied with a certain amount of personal income or goodwill toward man. They are Pied Piper-like individuals who are master recruiters of talent, investors and customers. Builder DNA activates certain behaviors like a controlling temperament – leading to a Dr. Jekyll and Mr. Hyde like demeanor in the office. Individuals with high Builder DNA tend to struggle most with personal relationships – and typically have a revolving door of talent in their companies.
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